Senior Manager - Marketing (Automation and Email Strategy)

This leader owns email programs spanning acquisition, onboarding, nurturing, retention, re-engagement, product launches, events, and account-based marketing. They will guide a team of specialists, establish campaign standards, and build a culture focused on experimentation and continuous improvement. The position requires hands-on oversight of marketing automation platforms, customer journeys, segmentation, triggered communications, deliverability, and compliance. Success depends on using performance data and testing to improve campaign results and connect marketing activity to business outcomes. It suits an experienced marketing automation professional who combines strategic planning, people leadership, analytical ability, and strong cross-functional collaboration skills.